Sotheby’s Realty Belgium specializes in high-end real estate, representing some of the most prestigious properties in the country. I was hired as a freelance UX/UI designer to redesign their website and help them regain digital momentum in a competitive luxury market.
The previous site wasn’t converting as expected. Despite strong brand recognition, visitor engagement was low, and lead generation was underperforming. Meanwhile, competitors were gaining ground with more refined online experiences and clearer service positioning.
The redesign focused on turning passive browsing into active interest. I simplified the navigation, clarified the user flows, and highlighted trust signals at key touchpoints. The visual language was elevated to match the brand’s exclusivity, while the property discovery experience was restructured to encourage inquiries and increase time on site.
Since launch, the site feels sharper, more premium, and more aligned with what high-end buyers expect. The improved UX supports better engagement and puts Sotheby’s back in a leading position—both in design and in user trust.
Let’s build a website that grows your business
Book a free call to get a site that builds trust, attracts leads, and converts clients.